Across Finland, there is interest in guidance on selling direct to customers. At events, there are enthusiastic discussions and people work together to find solutions to problems they have encountered.
The website www.aitojamakuja.fi/suoramyynti provides three guidelines. They are divided up according to the type of operation into direct sales of primary production, retail food sales and small-scale production and sale of food products. These cover own checks, transport, permits, and structural and functional requirements for sales and preparation. The website includes a wealth of links and templates that help businesses along the way.
The frequently asked questions column on the website is particularly popular. Entrepreneurs across Finland are thinking about the same kinds of questions, so raising these questions and answering them is also important in terms of harmonising monitoring. Entrepreneurs can send their own questions through the “ask us” link where we then find the answers in partnership with Evira. True Flavours area members and municipal food control authorities are also happy to help on all these questions.
So far, over 100 entrepreneurs have attended the events held. Besides entrepreneurs themselves, events have also been attended by advisors in the food sector and food control professionals. A link for discussion between the different actors has been a very important factor. Entrepreneurs have been able to ask the opinion of control officers in their own area on the things that are concerning them and at the same time the control officers have broadened their knowledge of the practical questions that entrepreneurs encounter in their own operations. Not all questions can be answered on the spot, however, and if they can’t they are passed on to Evira, who provide an answer quickly. Questions and answers are published in the latest column on the direct sales pages www.aitojamakuja.fi/suoramyynti
Guides in English
Retail_sales (minimum requirements for a food establishment)
Food_manufacture_and_sales producing food and selling unpackaged food of animal origin
Regional events are organised in cooperation with True Flavours area members and MTK/SLC organisations for each area. Check the list below for when and where information events are being held.
KoneAgriassa Pihvikarjaliiton järjestämä seminaari, Jyväskylä 8.10.
Lähiruoka on bisnes! -seminaari, Tampere 9.10.
Luumäki 12.11., klo 12
Mikkeli & Pieksämäki 13.11.
Iisalmi 13.11. klo 10-14
Savonlinna & Juva 14.11.
Kuopio 24.11. klo 10-14
Tampere, Ahlman 27.11.
Hyvinkää, Knehtilän tila 3.12. Hyvinkaa
Lohja, Koivulan kartano 4.12. Lohja
Juuka 8.12. Suoramyyntiohjeistuksen_info_8 12 2014_Juuka
Kitee 9.12. Suoramyyntiohjeistuksen_info_9 12 2014_Kitee